#BETTERTHANEVER 1 : RECOMMANDATIONS LINKEDIN

#BETTERTHANEVER 1 : RECOMMANDATIONS LINKEDIN


Hi there, I hope you have the fit, welcome you for this first episode of “BetterThanEver”. I didn’t have too many ideas for the name of this concept there, but in fact, on this channel, among all concepts that I wanted to launch since, here, since the launch, maybe i also wanted get out a little bit of
entrepreneurship, maybe create concepts that go get inspiration in areas other than those of entrepreneurs and who are drawn ultimately from my experience at daily and from where I find inspiration for my business, for my content, for the marketing that I apply in my different business. And so, this concept there “BetterThanEver”, “How
improve? How to be better than ever? ” done I wanted in these videos you suggest examples marketing, content, texts, videos, well actually I saw and where I saw the axes very well that were possible. The first advantage for me is to show you that I know what I am speak and I have them knowledge of marketing and human psychology, etc. And on the other side, it’s from you show you, if for example you make messages or if you have marketing in your businesses, or even, for example, when you are on LinkedIn, as we will see today, as you saw in the title of the video, well, you can improve you. You can also be clearer in your mind and see what are the real goals of the message you want to get across or who are you talking to, how to present your offer, etc. So when I talk about
recommendations LinkedIn, I’m not talking, in fact, recommendations that you leave under someone’s skills on his LinkedIn profile. I’m actually talking to you about the posts you can put on LinkedIn for example when you’re done your internship or that you finished one sandwich course to thank the business of that experience. And you should know that in fact, these messages, it’s great and that has a triple objective. In my opinion, the first objective, is to be able to thank and promote the business. So I think it’s the slightest things because when you pass an extraordinary experience in a business, when you learned a lot, when employees and employees took the time to explain things, to take of their time also to be able to to train, to be able to become a better version of yourself and in addition to the skills you can use later in your course. Even if you don’t continue in this business there, well I think it’s the least of
things. The first objective, you have to say it’s already thanking, to promote the business. Then the second objective not forget, it’s to be recommended in turn. It means that the more your message will be well done, will be rewarding for the company, more you are likely to finally business there, if you have already done a good job in your internship or work-study, or even in CDI you see, well you go, you can be recommend to your turn, you can finally have people who between quotes, are “fans” of you or who, in the end, were very attached to your values ​​and your ethics of work, etc. And that’s why this message is really, it is very important. If you want to post for promote the business you have to although you think about it. It’s also in your interest to be recommended in turn. And the third goal, and I think like i see regularly on LinkedIn … I’m talking about LinkedIn because it’s a great platform. This is where today everyone is at the level professional, because you can have huge visibility and everything the world is on it. And the last goal, according to me is to demonstrate your personality and your ability to sell, to convince. And that is very, very, very important because today since I became an entrepreneur, since I learned all days, for over a year and a half, that’s all since I started, the primary skill which can be used in a lot of areas is SALE. And it’s not necessarily the sale products in store or whatever is. It is especially to know convince, to show people bah these are your arguments. And finally, promote a business, promote bah here, thank business for the experience she gave you,
finally it’s convincing people that it’s a good business. It is
to convince future interns, future alternates, future employees that you had a great time experience in there and it can bring talents back into this business there. And you see the message that you go post if you do
recommendations on LinkedIn, you need to take awareness that there you go, you will show to other companies also that you can convince. You know present a message in a way where people will stick your way to think. And this is very attractive to other companies and it can allow you to demonstrate your skill. And it’s branding in itself. And it’s not just a message is something that if you touch the right people, that can have an impact on your network, your professional future, etc. So really think about it. And suddenly for this video in fact, I did it because I had a typical message example who hit me and where I found that there were a lot of axes improvement to use. And I thought maybe if you, you wanted to make a
message like this, well this video could help you improve. Right now i will tell you
The example that I had, so by the way plus, it’s someone I know, so I warned him, etc. But I’ll read you the example, I will you post it on the screen and you will see I will explain you as you go what do i think that could be improved and in the end I would read of a fictional example. If, for example, I had made a internship or work-study program in a business, well I would done in the way that seems to me the most adequate and the most rewarding for the company as for me if I had published it. The example is as follows, you will see on the screen. So, “Feedback from my four months internship with – the company -. The collaborators put people at the heart of their actions and taking initiative and autonomy is highly appreciated. I was thus able to evolve within a framework stimulating and gaining varied skills on many business development areas, marketing, strategy, etc. I recommend the experience of – the company – to anyone who wish to have responsibilities while working in a business with strong and promising values ​​of meaning. At first glance, the message sounds positive, looks in a way to recommend the company. The company mentioned twice, so there is a LinkedIn link so we can go see the company. But in my opinion, there are still some little things missing and really that make you lose ultimately the potential of the message and how much it could bring the person who posted it. The first impression I have of this message and maybe you, you have a different opinion or maybe you think the same by the way, it’s too much short and it’s not detailed enough. And it’s a little “recommendation in principle “, it’s kind of like if we went to school and that the teachers had us says “remember to make business recommendations after your internship because that can bring you something. ” It really feels like there is didn’t have the urge behind. There was finally no desire to thank, promote the company, we have the impression that this is a message that was made in two paragraphs and it was quickly. And finally, you see if I arrive to tell me that, and yet you see I haven’t spent 15 years analyzing the thing, maybe a business, or maybe a future employer might think the same thing. So if you make a message, I think it takes that it has a certain length and a certain detail, that we see that it’s personalized, that there is not this idea of ​​”recommendation in principle “. Also this message, therefore, in particular by its length, it there is indeed a “text in effect” blocks “actually, and it’s more like a “cover letter” effect. A bit like the letters of motivation, unfortunately, that found on Google, etc. When we put “example of letter from motivation”. Well, that’s right, very “divided”. It’s not like if we were talking to somebody. It doesn’t really do, finally, what we are looking for in a “sales pitch” between classic quotes, where we’re looking to convince someone, where we’re looking to “sell” his ideas, we try to ultimately entice the reader and I think it’s missing because that, that lack of customization and that finally missing … there is a structure but ultimately she does not profit to the message itself. Also it’s too general, there is no enough context, precision, details that could finally bring a differentiation from other recommendations that might find for others companies on LinkedIn. And lo and behold, maybe background elements, small stories, etc. As I will show you in the example that I will cite to you that I go read you, which i wrote. There’s a little bit of storytelling, something is missing or we can finally identify to the person who lived through the internship for 4 months, because 4 month, casually, it’s a
some period and it can happen a lot of things. But here, we don’t talk about it enough. So maybe it’s a desire of the author, but in any case, precisely, we don’t come in enough finally in the head of the no one who writes it and we don’t not visualize, in my opinion, enough great experience the person has could live. As I said also, there is no, there is no personal experience, there has no emotion. There is no storytelling, finally. There you go, the storytelling is well known. This is actually what sells. This is ultimately what convinces people because we love stories
since the mists of time. And he is not finally what common thread that allows identify with the person who lived the experience. Also after there is not in the message emojis or hashtags. So hashtags can be referenced on LinkedIn or on other platforms where people follow the keywords that are used with hashtags. And also the emojis, me in my case i use them very regularly, in fact everyone time in my content and that, it can depend on the image we want to send. And maybe it’s too much … it’s less “corpoate” l, maybe it’s too personal, maybe it’s a little … Maybe I wouldn’t like it, ultimately, the image it returns with emojis, but some emojis, not necessarily smileys, etc. I use them because that pleases me. So there, it’s in the personality of my message, in quotes, from my “Marketing”. But it can make the more visual message and it can finally make something where people will remember the message and where there is a visualization, finally, from what is said in writing and what which can be seen visually. Maybe it’s missing a little little. And that lacks a little fun. It’s a little sad. Finally, maybe I think not everyone will think like that, but it’s the impression which emerges in my opinion. Also, then after, it can to depend. But there is only the name of company that is cited and we don’t have, for example, personal thanks that we can sometimes see on recommendations LinkedIn. There is no link to a particular person from the company to say “thank you (I don’t know) Martine for being my tutor during this internship “etc. “Thank you Jérôme for teaching me such and such competence. Here, thanks to you, I found my passion in such field “etc. And There you go. And that is just missing of context as I said already and finally, in addition to referring to these people maybe ultimately a way to create of the link between the company and future talents they might recruit in the future. Finally, and I’ll be done right with this analysis ultimately of this first recommendation. There is no opening. In the end, there is not even “made available” at the end of message to say “if you have any questions or if you want to learn about the business I’m at your provision. “There is no cross-reference specific to a link, if you will, etc. In fact, it is also understanding from what I told you before the video: what are the objectives of this message there? At the end, you surrender realize it’s as much in your interest only in the interest of the company. And if, you keep doing things in the interest of the business following the message, as soon as the message is finished, it returns a good image of you. And that allows to the company also understand that you are someone from benevolent and it can do it think about other companies too, that you would be ready to do the same thing for them. So it’s really positive in both directions. And also at the end, I think it would have been nice to say what the nobody ultimately gets out of it that she learned, maybe the passion that she discovered in this environment, maybe that made his project evolve professional, that there has been ultimately an evolution, a learning that has taken place. And it also shows well for people reading the message that the nobody is finally active in position, internship, etc. And that she thought about herself. And maybe there is people who don’t see in makes LinkedIn recommendations from this angle there, with this objective the. I think to convince people, you have to be transparent. You have to be sincere and say what we think, say here … That’s what makes you react. Finally, when we see all the “rant” posts, etc. Where people put emotion inside, speak personally, speak with their hearts. Well that’s what convinces people and finally restrict yourself too much to this image that we could call “corporate”, but in addition it may not even be the word to use but this image where finally you have to be marble, it We must not say what we think, etc. I think it doesn’t not the link and unfortunately it’s a link that could be useful for you if you want to make a LinkedIn recommendation and who could also be useful for the business because it could create a connection. So now that I have be smart and maybe you took me for a crater because suddenly, here I analyzed and everything blah, etc. I still wrote a recommendation that seems to me better. Not for the same company, but that’s it for, for NIKE, because that it’s in my heart. I read “The Art of Victory” by Philip Knight and frankly, ever since, I am madly in love. If I had done an internship with them, I made you a little offer,
I read it to you, I think i will put it to you too on the screen to see it. There you go, I’ll read that to you. And lo and behold, at the end I’ll make you a little comeback. So I start “5 April 2019, my first day at Nike. Upon my arrival, I am struck by the friendly atmosphere which reigns between my new colleagues. We feel good there. First greetings, first smiles. We end up introducing myself my tutor, Matthieu, who was about to make me live the richest 4 months and intense since the beginning of my curriculum at IESEG School of Management. So follow 16 weeks of internship as assistant head of web project: content creation on social networks, maintenance of websites, Facebook advertising, Instagram, SEO … I don’t see the time go by so much my internship supervisor applies to me make the most of his experience and don’t hesitate to me entrust additional tasks why he knows he can count on my skill and my flawless motivation. 4 months later, my internship ends in style with a trip one week business meeting at Nike, the Netherlands, tracking a fitness salon in Amsterdam to represent the Mark. An experience impossible to forget. I can never be enough thank Nike, my internship supervisor Matthew and all of my colleagues during this internship for their benevolence and their thirst for challenge and innovation contagious. Thanks to them, I discovered myself a passion for the psychology of client and product design. If you want to apply to Nike, my only advice: Just Do It. Just Do It Hashtags, Internship, Internship, Marketing “So you see, this is a proposition. Maybe it sticks more to my personality than that of the person who wrote the message that I explained to you before. But already, there is storytelling, that is to say that there, I tell a story, in fact, I tell such that I lived the experience. And you see that in fact, in a few paragraphs, we can summarize 4 months and so there is a thread. There is the beginning, I arrive in the company, there is the day, the exact date, etc. I’m talking about my emotions. When I got there, there was already a positive atmosphere. So already, that can reassure maybe future interns or future employees. When we get there, we don’t know nobody, but we feel like at home, like at home. It’s very user-friendly. You see, I quoted the IESEG School of Management (PONCHOUR!). Well, it’s because it’s an example. Because if you quote your school also, it can give credibility. It’s for that we are in schools of
trade, that’s why we’re going to establishments that are well classified, so that you have your branding. It is for finally that you, here, that you show that you come from such school, that you are someone who matches such values, which has such course, etc. And if you finally mention it, bah … It’s not enough to just put in your bio, finally, in your profile description. If you mention it on a post and in addition this post is liked, shared, etc. That you have comments, there are lots of people who will see it and ultimately it benefits you to say that. And it’s not finally to be pompous is not ultimately here is farting her or whatever either, it’s just, well, that’s it it is a state of affairs. “I am in such school i do such type studies “and lo and behold, it strengthens your in quotes your branding and your personality and who you are finally. Also and I think it’s really something you need really that you use. Here I was in detail finally of what I’ve done. So potentially, if I had been at Nike, good after, I’m not saying that I could have been caught huh. So you see “creation of content on social networks,
maintenance of websites, Facebook advertising, Instagram, SEO, etc. “If you donate details in your recommendation. Ultimately, people know very well, that’s what you’re talking about. What were the skills that were you able to develop? What did you work on? And finally, you are not finally in this effect “letter from general motivation where you put words to do well, you got really put what you did concretely, and it is verifiable, it is ultimately quantifiable as skills that you have acquired. By writing this message, I realize account I think I was a lot in love and I was a lot in here “I like the mark “, but ultimately, you see, maybe i think i have some too put. Maybe it’s a little long because I know there is a character limit on posts LinkedIn, I have not checked. But in any case, you see, you see I think that is the idea that should get out of it. It’s really from to show that… Because in addition, I have already seen people who did internships at Nike (“at Nikeee who in English”), internships, work-study programs, etc. And in the end, they put a post but, but who was sweating love like that. They really loved the business. And really, you see on the one hand, I think it’s very smart to their part of putting that in their post because it’s very
convincing. In any case, it touches me and more, it proves that the company, she has a management culture, a corporate culture. And this is how to interact with its employees who must be excellent and really dreamy. And maybe it’s elsewhere why I took Nike as an example and finally I advertise indirectly. And because it’s … Here we have a good image of the company. So maybe even some companies that benefit from this picture there ultimately in reality it there are bound to be a few details that are not in adequacy with reality. But in any case, you see, I think that your message must finally show that you are passionate about the company, that you experienced a great experience. There you go, and this is sales, it’s convincing people, finally. And so, to finish so there, I mentioned that I had made a business trip to end of 4 months at headquarters of Nike and that I had a salon dedicated to fitness. Here it was for the example. It is to show that you have concrete experience, that here, it also increases tenfold experiences you may have had and the contacts you had. Maybe you could meet important people, etc. Also, in the end necessarily, I thank my tutor to have taught me everything. I also say at the end that I have found a passion for this or that such domain. That means that does, it shows that ultimately, you have thought about it and you haven’t not just been an intern alternately passive, you really got the best of what you could and you applied it to your personality, what you wanted do it later and you got one conclusion. That’s it today I love everything client psychology and design produced at Nike. Maybe you see that you will want to work at Nike, maybe you have others companies that you are passionate about, but in any case, you know that you can to start again on these bases there, of your experience to go even more far in your next experience. And at the end, so there is “if you want to apply to Nike, my only advice: Just Do It “. So there, in addition, I think if the company you take back its slogan for your post you see, there it is won, you see. Frankly, that’s exactly what I think we have to be. And there after, you put the hashtags, you put “Nike, Just Do It, Internship, Marketing “I don’t have a bac +12 in hashtags, but in any case, I think it helps you reference a little. And when it’s shared in particular, well I think it can benefit you. So I’m done for this video. So, to conclude, I think that ultimately LinkedIn recommendations is like many other things. It’s like all marketing, it’s like the way of express yourself, the way to interact with people: it’s unique to each. But in any case, I think that there are really patterns that we can learn when we begins to take an interest in the
psychology human, as I speak on this Youtube channel. When we start to be interested in sales, marketing,
the entrepreneuria, there are patterns that we find in some speeches, in certain content that is published and that are best suited for achieve its goal of convince, to sell an idea, ultimately to have a positive image, let people tell you notice, etc. Let them contact you, let them get to know you, etc. And these patterns where I think I will explore them more and more in depth in the coming videos that will follow, under the BetterThanEver theme. So there you go take that down, maybe it
will serve you, I’m sure you can get something out of this video. Anyway, here I am see you very soon, thank you a lot of watching me. You can always follow me on Facebook, LinkedIn, Instagram. Instagram I always post daily stories, etc. If you want us to discuss, there is no concern, with pleasure. And I’ll tell you more, I wish you a good weekend and I tell you on monday. Peace, ciao!

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